I think it is safe to say that most people know how important parties are in your business….parties ARE your business! It is where you will gain new customers, meet potential recruits and the easiest place to book more parties which propels your business forward. The goal at every party should be to book at least 2 parties. If you are booking 2 parties at every party you do, you are growing your business!
Having said that, booking parties isn’t always easy for many home party consultants. Why? I think it is in large part due to the fact that many consultants feel like they are actively trying to book parties when what they are really doing is passively trying to book parties.
Passive booking attempts include:
- Posting on Facebook asking if anyone wants to book a party.
- Leaving business cards around town hoping someone will call.
- Handing out samples without obtaining any contact information or doing any follow up.
- Hoping past customers will contact you to book.
Active booking techniques are focused on being direct in your booking approach and include:
- #1 ~ ASKING someone to book a party! This includes friends, family, co workers, past customers, past hostesses, anyone who has received a sample etc
- Posting on Facebook asking if anyone wants to book AND tagging friends who have said they are interested (even better is to follow that up with a phone call or personal message!)
- Handing out samples AND following up!
The major difference difference between active and passive booking techniques is where you put the emphasis to book the party! Active techniques put the emphasis on you while passive techniques put the emphasis on others, usually no one specific! Booking parties will always be a bigger priority for you then anyone else so make it your job to ask and follow up and you will see your bookings increase. If you are looking at the list above and you can clearly see that your booking efforts fall under the ‘passive’ approach, well…..now you know why you aren’t booking parties!
It is not to say that you wont ever book a party using a passive approach, but it certainly isn’t an effective way for a consultant to grow her business. The best booking approach is one that incorporates BOTH techniques and allows you to get maximum exposure for your business while keeping the emphasis on an active approach to booking 🙂